Softly Inspired Blog

Are you speaking to sell or speaking to grow?

Today I have one question – would you rather speak to sell or speak to grow?

In the past I’ve often talked about speaking to sell, but I’ve come to realise that what I really mean is speaking to grow your business. It might sound the same – but it’s really not.

Read More »

Filtering out the gold

We’re often told to simplify our stories. But what if, in trying to make them shorter, clearer and more polished, we’re actually filtering out the very things that make them powerful?

Read More »